Have really noticed some positive attributes playing this AVX alongside my ProVs. I think I could play this ball regularly, though have not yet tried it in normal temps. (It's been no warmer than 50s on the few rounds I have played with the AVX.) We, along with half the country are in the middle of a deep freeze, so there will be little chance to test it further for awhile. I do love the more boring flight I seem to get with it off the driver. Certainly seems like less spin. I'm getting used to the slightly different sound it makes at impact with my 917D2. Caught me off guard the first time I hit one, but was pleasantly surprised to see it was a couple yards longer than the Pro V1 I also hit. Felt like I hit the Pro V better, until I got to the balls.
In any case, before I get too interested in the new AVX, has there been any decisions made as to whether it will be in the regular Titleist ball lineup this year for every state in the union or still just FL, CA and AZ? (I bought my dozen when on a trip to FL.)
Price point and positioning within the lineup is also of great interest. I like the ball, but at this point, paying more for it than a Pro V seems a bit much. I have a hard enough time swallowing the cost of those, usually buying my supply of ProVs during the 4 for 3 deals and around Christmas when they are usually discounted down to 40 bucks. (I still have 6 doz.) If AVX could be purchased for $39-$40, you may certainly lose some ProV buyers, but you will likely gain a bunch of NXT Tour or other brand tour level ball users who can't justify the price of ProVs. It blows away the NXT Tour around the greens, in my opinion, and takes away any cost advantage the newly-popular ChromeSoft may offer. A urethane covered ball, virtually just as good as a ProV (for most of us), at a cost more inline with other manufacturer's Tour-level balls, yet better than theirs, and from the best golf ball company in the world, sporting the familiar Titleist script, and I think we have a winner. Bonus that it is also available in High Optic Yellow! God knows there are many who have been wanting that option for years.
So, where does the AVX stand at this point in planning? I'll uess right now that the answer to that question is, we'll have to wait to the PGA show later this month to find out more, right? How about a hint? Just a little one? C'mon we're Team Titleist here. We're supposed to know these things before the world. ;-)