On a chilly, snowy morning in New Bedford, Massachusetts, I was treated to a taste of spring and summer touring the famed Ball Plant 3, which produces more than 320,000 Titleist ProV1 and ProV1X golf balls each day! It was fascinating to see the #1 ball in golf at each stage of its development. The quality and precision that Titleist puts into producing these balls is impressive, but not surprising. Since it first rolled out the ProV1 in 2001, Titleist set the bar not only for professional golfers but for amateurs alike.
My day started with a reserved parking spot for Team Titleist members. We watched a video featuring the professionals that play Titleist -- Jordan Speith, Justin Thomas, Brooke Henderson -- many of whom have toured Ball Plant 3. I loved seeing the cores being constructed, watching the new balls go through rigorous quality checks, and seeing the paint being applied as the balls moved down the line.
Everyone who we met at Titleist was professional and happy to share more about their role in bringing this ball to the marketplace. In fact, the average tenure of workers at Titleist is over 22 years, with several people having worked there for more than 50 years!
Thanks so much to everyone at Titleist for a terrific tour of Ball Plant 3. Quality. Precision. Pride. The ProV1 and ProV1X are clearly the best balls in golf! Now, if we could just speed up the coming of spring, I can get back on the course.