The Distance a golf ball travels is broken into two parts, Carry Distance and Total Distance. Carry Distance is the distance the ball travels in the air. Total Distance is the distance that the golf...
Consistency can be thought of as achieving a level of performance that is reproducible and does not diminish or vary greatly in quality over time. In golf ball engineering, consistency is everything....
When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air. Colder air increases both the lift and drag forces acting on the ball, which results in a...
Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has been identified for a given golf ball construction, Titleist engineers conduct multiple...
Polybutadiene is a synthetic polymer rubber material that serves as the chief ingredient used in the manufacture of golf ball Cores. Polybutadiene is a resilient material that is also widely used in...
Drag can be thought of as wind resistance. It is the force that air exerts on an object, directly opposite to the motion of the object, slowing it down.
Each Titleist golf ball model flies differently because each golf ball has its own unique optimized aerodynamic design. Get a closer look at how we deliver the best flight in the game with the new...
The degree to which club speed is converted to ball speed is called Smash Factor (also referred to as Transfer Efficiency). Generally, on well struck shots using a driver, the ball speed will exceed...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
Sign up for a free Team Titleist membership to gain access to exclusive product experiences, events, sweepstakes, and more.
We've sent you an email with the information needed to reset your password. The email might take a couple of minutes to reach your account.
For help at anytime contact customer service.
(800) 333-4200M-F 9am - 5pm EST.