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Titleist, #1 since records have been kept
The majority of players competing for the Claret Jug will trust the superior performance and consistency of Titleist. It’s what makes Titleist the #1 ball at The Open since records have been kept, and the #1 ball in golf.
GTS Logo behind GTS club heads
Distance Yourself
The product of a decade-long quest by the Titleist R&D team, the all-new GTS metals deliver a unique combination of speed and forgiveness that frees you to swing fast and easy.
Tour Soft Dozen with purpose statement: Goes Far, Stops Fast, Feels Soft. Velocity with purpose statement: Goes Far. And TruFeel purpose statement: Feels Soft.
Vokey Wedge logo on SM11 Black Vapor image
SM11 Black Vapor Flight Lines logo
Built-in alignment inspired by Tour-proven setups. Now available in a limited-edition Black Vapor finish.
T-Series Black Vapor Logo
Limited Edition T-Series Black Vapor irons
deliver a deeper, darker look that’s built to last.
Product Recommendations
Customised for Your Game
Scotty Cameron Phantom
Two New Tour-Proven Models
Phantom 3.2 and Phantom 12 offer enhanced maneuverability and stability options through modern shaping and strategic CG placement.
Featured Stories
Golf Gear
New for 2026
Power your golf game with knowledge. Your destination for everything you want to know about the game of golf.
What Makes Golf Ball Consistency So Important
Video • 1 min
Consistency can be thought of as achieving a level of performance that is reproducible and does not diminish or vary greatly in quality over time.
Understanding Aerodynamics and Ball Flight
Article • 5 min
When it comes to golf ball aerodynamics, every dimple, ridge, and contour plays a critical role in flight.
Total Driver Performance
Video • 7 min
The key to optimized driver performance isn’t a secret—it’s a system. Total Driver Performance is central to Titleist’s design and fitting philosophy.
Why a Blended Set Might be Right for Your Game
Video • 7 min
What is a blended iron set and is it right for your golf game?
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