2018 WORLDWIDE BALL COUNT

16,382
Nearest Competitor 2,265
High. Speed.

High. Speed.

The all-new 718 AP3 irons truly represent the best of both worlds. Everything we’ve learned from creating and advancing our AP1 and AP2 irons merged to create our longest, fastest player’s iron ever. It’s the player’s distance iron.

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BETTER PERFORMANCE. BETTER FEEL.

BETTER PERFORMANCE. BETTER FEEL.

Commanding distance, softer feel, and excellent short game performance. The new Tour Soft.

Get to Know Tour Soft

THE ULTIMATE GAME IMPROVEMENT IRON.

THE ULTIMATE GAME IMPROVEMENT IRON.

With explosive ball speed and an even more-forgiving face, 718 AP1 irons reward you in every way you can imagine.

See the Details

Tradition and technology is a subject that affects everyone who plays golf, and all of us who have a passion for the game. Here we explore the delicate balance between the advancement of the game and its enduring origins, including a closer look at the 2017 USGA and R&A Distance Report.

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2017 Worldwide Ball Count

16,382
Nearest Competitor 2,265