Spin is defined as the rate of rotation of the golf ball when hit by a club. Spin rate is expressed in RPM and is measured about the golf ball's Axis of Rotation, regardless of the orientation of...
Consistency can be thought of as achieving a level of performance that is reproducible and does not diminish or vary greatly in quality over time. In golf ball engineering, consistency is everything....
Different golfers experience feel in different ways. Feel is very closely tied to acoustics and the sound, so different clubs may change the perception of feel for different players. Mike Madson, VP...
Aerodynamics is the study of the properties of moving air and the interaction between the air and solid bodies moving through it. In golf ball engineering, aerodynamics is the art and science of...
Urethane Elastomer is a soft yet tough, synthetic polymeric material that is used to form the covers on premium, tour-played golf balls. There are two different types of urethane covers – cast...
In discussing golf ball flight and curve, the Axis of Rotation is the imaginary line running through the center of the golf ball about which the golf ball spins. On all golf shots (except for topped...
Compression can affect the speed, spin and trajectory of a shot. But compression is just one design element of many. Just knowing the compression of your golf ball will not tell you anything about its...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
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