That's Titleist Brand Ambassador Ben Crane down at the other end of the range working with short-game guru James Sieckmann.

Nick Watney bumped into fellow Titleist Brand Ambassador Charley Hoffman on the range early Wednesday morning.

Titleist Brand Ambassador Matt Jones puts in some work with a pile of Pro V1x golf balls.

The other spectators in attendance: Nick's caddie, Chad Reynolds (far right) and Rick Nelson, Titleist's director of wedge development.

So far this season, Nick has one victory (WGC-Cadillac Championship) and five top-10s.

Adam's MB irons (3-9) and Vokey Design Spin Milled Wedges (249•07º, 254•10º, 260•06º) are all stamped with a simple "AS."

Popular topic of conversation on Players Wednesdays: The caddie competition at the famous par-3 17th.

Back to business.

A member of the course maintenance staff hand-waters the 18th green.

Titleist Brand Ambassador Michael Sim heads from the clubhouse to the range.