By Abby L.
Very Cool Program in the custom ball category!!!
I will be ordering up some Pro V1's at some point.
Question:
What is the general conceptual thinking for the program branding?
Interesting Design just curious about the concept.
Cheers,
Dr. K
Hi Keith, Hi Dr. K,
Thanks for the question regarding the My Pro V1 logo. I chatted with the creative team and they provided some really great insight around the approach, goals and final direction. Here’s what they had to say about the logo development…
There were really three primary goals that we wanted to tackle when developing the My Pro V1 logo. First, we wanted to create something that built upon and had a connection to the existing Pro V1 logo. Second, we wanted to integrate some visual cues that would give a nod to that connection. And lastly, we wanted to create a unique and iconic logo.
To get to the final version, we had four different designers come up with a number of potential concepts. After some rounds of refinements and revisions, the team narrowed the field to a few options that we then reviewed in the different potential applications and touch points (i.e. on-line, packaging, printed collateral, etc.).
After seeing the potential logos in all of the different applications, some finishing touches were made and the final logo was selected.
The logo you see today features an icon above the Pro V1 logo and we’re using the same line work to create an interlocking MY mark. The uniqueness of this mark is intended to represent the individuality of a custom designed Pro V1 golf ball that you can create on the My Pro V1 experience.
Thanks again to everyone for all of the feedback!
- Mike
Is this going to be a year round program vs the once a year similar program that is already in effect (which I have used in the past) ? Also, do we order thru Titleist or thru our local pro shops? The Prov1 logo is interesting. Rotate to the left and you have the square "T".
Hi Chuck -
The My Pro V1 experience allows you to customize your Pro V1 or Pro V1x with a favorite play number, personalization or logo, through our website. We hope you enjoy this new opportunity!
All the best,
Abby
Team Titleist Staff
Hi Dino - Thanks for the kind words!
You will be able to personalize golf balls year round and accessed through the Titleist website. At this time, the My Pro V1 experience provides all logos you are available through this service.
Thanks!
Abby
Team Titleist Staff
Hi Chuck -
The My Pro V1 experience allows you to customize your Pro V1 or Pro V1x with a favorite play number, personalization or logo, through our website. We hope you enjoy this new opportunity!
All the best,
Abby
Team Titleist Staff
Hi Abby,
This looks good, can you tell me if it is available internationally (I am in the UK) or is this just for the US market.
Thanks,
Keith N.
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