If the scratch isn't deep, try automotive rubbing compound for swirl marks. Just a small amount on a soft cloth, then a coat of car wax after. Ive used it for light scratches on golf clubs. If its deep and through the paint, there may be places that could do it. Not sure about the factory. Most people will say get over it lol. In a pinch, get nail polish the same color then clear polish ontop if the mark is that bad and you can't stand to see it.. Buff and wax after. It will at least be less obvious at address.

Some have recommended a light rubbing compound used on expensive boats or a high grade car compound followed with the same grade wax. I accidentally stepped on my head with scorpion spikes and could find nothing to resolve the problem. Just have a reminded of a bad mistake on my part. Best of luck.

Of course if you do, you ruin the warranty on your club.......

If it is through the paint and you can't use touch up to correct it I'd send it to Continental Golf in Raleigh, NC and have them repair and paint it. They do great work and it will look like new when you get it back.